When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality shows
نویسندگان
چکیده
Idol-nurturing reality shows that aim to produce idol groups by audience-chosen have become a hotbed for nurturing celebrities. The unique concepts and designs of idol-nurturing attracted group committed female fans. As result, the show has an essential genre in Asian market part culture. This study concerned psychology behavior fans throughout shows. Results structural equation modeling based on survey data with 3,352 young Chinese respondents revealed significant relationship between prompts, motives, online fan engagement, celebrity worship, program commitment. from this prompts ability, personality, facial attractiveness positively impacted engagement viewing motives social interaction, voyeurism, suspense engagement. In addition, found exerted positive effect worship commitment; also provides suggestions enhancing stickiness idols.
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ژورنال
عنوان ژورنال: Frontiers in Communication
سال: 2022
ISSN: ['2297-900X']
DOI: https://doi.org/10.3389/fcomm.2022.931185